Guideline Publications is the publishing arm of the Regal Group.
As well as aviation books and the 'Warpaint' collection, we also publish three well-respected magazines: Scale Aircraft Modelling, Military Modelcraft International and Toy Soldier Collector - available in print and digital versions.
Please click the relevant magazine covers below to go to the particular website.
Scale Aircraft Modelling
Scale Aircraft Modelling is the only title on the newsstand to address the needs and issues of the modern age, providing a focused and essential content that is aimed to complement rather than compete with Internet access. The magazine presents preview material, features and full build reviews with a cross section of modelling, historical and reference. SAM makes best use of its pages with original research, thoughtful and incisive editorial, and an all-embracing approach to the hobby that invites readers to 'look what you can do' rather than 'look what we can do'.
Printed on high quality stock the magazine offers a unique 8-page 'subscribers section' that adds even more to the busy content of a magazine that recognises white spaces belong only at the North Pole, that a magazine is bought to be read, and that readers wanting only to look at big pictures of models will find them online rather than paying a cover price.
More content equates to more value, and more value has enabled us to buck the trend and increase our sales despite the most pessimistic predictions from non-print media. That's why SAM is the best all round scale aviation modellers magazine.
Military Modelcraft International
The modelling industry has been in constant evolution over the past fifteen years, and the advent of the Internet has played a significant role in linking modellers from all corners of the globe. Traditional print media needs to evolve along with the hobby and no other magazine is more aware of this fact than Military Modelcraft International.
In the past three years, MMI has managed not only to reinvent its print personality, reaching new standards in print quality, design and writing, but has also established itself as the world's fastest-growing and most exciting armour modelling magazine. What's more it has also established itself as a serious on-line social media presence as well. Experience and Vision Military Modelcraft International boasts over 63,000 fans on Facebook.
Reaching in excess of 80,000 individuals per week through Facebook, Military Modelcraft International can provide massive exposure to your products and services.
With a reputation for quality and a team of highly talented international modellers, including the likes of Anthony Guarderas, Ken Abrams and Luciano Rodriguez, contributing top-quality builds and reviews, MMI offers the ideal marketing solution by combining the best that traditional print media has to offer with the progressive nature of the Internet experience.
Toy Soldier Collector
Toy Soldier Collector is THE magazine for anyone with an interest in 54mm (1:32nd scale) toy soldiers and military figures.
We cover all aspect of toy soldiers and military figures in this scale (as well as often covering larger and smaller scale figures) so whether it's modern metal or plastic toy soldiers, antique metal, composition or plastic then we have something to interest you.
The magazine is in glorious full colour throughout and not only do we review new figures and feature numerous articles on the antique side of the hobby but we also cover lots of shows during the year as well as auctions and have a really good mixture of features articles on topics such as toy soldier manufacturers and military history.
We are proud to have always been, and will continue to be, a magazine produced by toy soldier collectors for toy soldier collectors!
The World at War
A brand new magazine concept that we at Guideline are very excited about.
Published in co-operation with IBG of Poland, a major player in the plastic modelling world both as an importer and dealer and as a manufacturer of high quality injection moulded kits under their own brand, World at War brings together expert knowledge and injection moulding technology to bring you the ultimate kit and reference collection combined. Yes, it's a kit, but it's also a magazine. The sixteen pages of each issue will include not only the instructions for the kit itself but also a comprehensive profile of the vehicle depicted with details on its history and development, its service use, and the equipment fit that makes it unique, as well as profiles of some of the military commanders under whom it was used.
This is not one of those skindeep generic part series' that glosses over those minor matters that make all the difference - The World at War is designed by modellers for modellers and recognises what it is that real enthusiasts are looking for in a kit, and as a publisher of magazines with some forty years' experience of providing expertise to the model-building community.
Guideline is proud to be a part of this venture. The magazine will focus on German Military equipment moving forward and building into both an excellent reference library and a fine collection of models in 1/72. With ten issues, and ten unique and high quality kits, a year and a very competitive subscriber's offer The World at War is a publication you cannot afford to be without.